Dieter Rams

  • Good design is unobtrusive
  • Good design is innovative
  • Good design is aesthetic
  • Good design makes a product understandable
  • Good design is environmentally-friendly
  • Good design is long-lasting
  • Good design makes a product useful
  • Good design is honest
  • Good design is thorough down to the last detail
  • Good design is as little design as possible

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Friedrich von Borries

  • Good design is not subduing, but liberating
  • Good design helps surviving
  • Good design makes it possible to endure uncertainty
  • Good design creates pragmatic utopias
  • Good design gives freedom to the self
  • Good design frees the world

quote from
World-Design – A political design theory

Links of Theory