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Dieter Rams
- Good design is unobtrusive
- Good design is innovative
- Good design is aesthetic
- Good design makes a product understandable
- Good design is environmentally-friendly
- Good design is long-lasting
- Good design makes a product useful
- Good design is honest
- Good design is thorough down to the last detail
- Good design is as little design as possible
Friedrich von Borries
- Good design is not subduing, but liberating
- Good design helps surviving
- Good design makes it possible to endure uncertainty
- Good design creates pragmatic utopias
- Good design gives freedom to the self
- Good design frees the world